UA

MERCHANDISING

Emphasise the brand philosophy and double the profit of stores without investment

Ольга Павлова візуальний мерчендайзинг АРТЛЕВЕЛ

ABOUT US

Greetings, I am ARTLEVEL founder

Olga Pavlova

I am a specialist in visual merchandising and display window decoration. In 2013 I created the ARTLEVEL company. My team and I have been doing more than just placing goods on store shelves for ten years. It was a harmonious arrangement and design of the retail space. 
Each ARTLEVEL project is unique, no matter what it is: the concept of a store or showcase, interior visualisation, production of decorative structures and trade equipment, space zoning or high-quality merchandising of goods. Each of our projects is unique and is carried out considering the brand's philosophy.
I studied merchandising in New York, and I want to share all my experience with specialists who wish to master the profession of merchandiser. Therefore, there is also a school based on ARTLEVEL, which aims to develop and improve the level of offline retail specialists in Ukraine.

Would you like to increase in-store conversions by up to 50% without additional investments and special efforts?

SERVICES

We offer the best solutions for your store 

Our job is to create unique concepts for stores, design display windows and visualise interiors, emphasising your brand's philosophy

Ольга Павлова візуальний мерчендайзинг АРТЛЕВЕЛ аудит магазину

Store audit

If you are a store owner and want to increase sales, attract the target audience of buyers, arrange trade equipment, zone the space display the goods, arrange promotional places or showcases, we recommend our store audit service. 
As a specialists in visual merchandising, we organise the layout of goods by category and shelf location to make your sales area more functional. This will definitely attract the target audience of customers to your store and help them make a purchase! 
We will check the sales area and provide clear recommendations to improve the functionality of the retail space and organise the display of goods. 

As a result, promotional areas and showcases will work at all 100% and sell the goods.

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Merchandising of goods

With the help of merchandising tools, we will help you create a good presentation of your product and increase store sales. The arrangement of goods on store shelves is more than just a pretty picture. Merchandising is a set of actions based on psychology, ergonomics, marketing and design. Merchandising is the science of arranging products in a proper way that inspires the customer to make a purchase and increases sales in the store. We identify each product segment and commercially determine its place on the shelf. 
The merchandising service includes the planogram of the trading floor, the arrangement of trade equipment in accordance with the customer flows and the presentation of goods in the techniques required by the business segment. 

Correctly done merchandising guarantees X2 of the store's revenue without additional investments! 

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Display Window Design

We will create a display window that attracts the target audience's attention, sells goods and brings customers to your store. 
A display window is a commercial installation that helps to sell your product and inspires the buyer to make a purchase. A selling window should be simple and conceptual. It is essential for it to "speak" to the customer through visual communication that is understandable to your target audience.
The service of store window design includes the analysis of the store window, its technical capabilities and design request, the formation of the design concept with the help of a mood board and visualisation of the design, the selection of materials, the manufacture of decorative structures and their installation.

Proper display windows will increase the number of sales and revenue of your business. 

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Employee training

Do you have a great team of employees who would like to improve their skills in merchandising? Or do you need to train your team in effective retail merchandising according to the corporate merchandising book? You can order from Olga Pavlova – a leading specialist and coach in merchandising and display window design! 
In 4 days, your store employees will learn an algorithm of actions that consists of 4 stages: ● the arrangement of the trading space, ● work with trade equipment, ● techniques for the presentation of goods, ● retail marketing. 

Your employees will be able to apply all their knowledge in your store, increase profits, average check and the percentage of repeat purchases.

OUR CLIENTS

We are trusted

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  • Olga has designed promotional places, which significantly increased sales of the necessary goods.

    We cooperated with Olga Pavlova while opening new Bomond cosmetics and perfumery stores. Olga was invited as a qualified visual merchandising specialist to develop retail space plans and product placement in Bomond stores. Olga professionally coped with the tasks. Three new stores in different cities in Ukraine were opened under her supervision. Bomond's merchandising book was renewed, and the rules for placing products on the shelves of stores were created. Olga has repeatedly designed promotional places and additional sales points, which significantly increased sales of the necessary goods.

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    Kaplan Anastasia 

    Head of marketing, Bomond

  • We increased sales by 30%, and the products presented in the window became an anchor for customers.

    Our cooperation with the ARTLEVEL company happened by chance, but it was a pleasant surprise. One of the BergHoff stores is located in the shopping centre "Dafi". This shopping centre held a competition among the designers for the best display window. According to the draw, our store was designed by ARTLEVEL studio, and they created an extraordinary project! The best store windows we have ever had! ARTLEVEL created a whole story with decorations and a demonstration of BergHoff cookware. Thanks to this, we increased sales by 30%, and the products presented in the window became an anchor for customers. Thank you for your fruitful cooperation! 

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    BergHoff Store

    Dnipro

  • Our employees learned the rules of merchandising and were able to apply their skills in stores.

    It is important for our brand to stand out not only by quality but also by communication with the buyer. To improve communication and change the concept of displaying goods in stores, it was decided to invite professionals in the field of merchandising and Artlevel, headed by Olga Pavlova, helped us a lot in this. During the week of training, our employees learned the rules of merchandising and were able to apply their skills in Anabel Arto lingerie stores, which significantly increased sales. We are also grateful to the professionals from Artlevel for their participation in opening another of the brand's stores!

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    Brynza Iryna 

    Head of development of Anabel Arto

  • I was incredibly pleased to cooperate with Olga. She is a master of her craft!

    I was incredibly pleased to cooperate with Olga. She is a master of her craft! You can see Olga's eyes shining because of what she does. And this is very inspiring! A million thanks to you for starting our journey towards beauty. I promise to keep and support the beauty created!

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    Zoya Lobod

    Owner of Blushhh showroom

  • The equipment for Porte boutique was done by ARTLEVEL in a very conceptual way.

    We worked with Artlevel to open a new store of branded clothing and accessories, Porte. We have a multi-brand store, so it was important to present each brand in the retail space. Olga coped with it perfectly! The equipment was designed and manufactured specifically for the premium segment, taking into account the concept of the store and convenience for customers – the entrance group, display windows, accessory displays, clothing racks, recreation area, checkout and fitting room area. Everything was done in a very conceptual way and following the rules of retail space planning. We have repeatedly invited Olga Pavlova as a merchandising specialist to the store to present new collections and sales. Thank you for your productive cooperation!

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    Soboleva Kateryna

    Owner of Porte boutique

  • With Artlevel you get a full range of design services – from the idea to the installation/

    We first contacted Artlevel in 2013 to design Charisma Fashion Group stores display windows and have remained with them for many years. It's a pleasure to work with professionals! We appreciate that with Artlevel you get a full range of design services – from the idea of design, concept development, selection of materials, and production of decorations to the installation of display windows. 
    We wish Artlevel further growth and grateful customers!

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    Makodzeba Anna 

    PR-director of Charisma Fashion Group

  • Every detail in Olga's hands matters and then leaves the impression we need.

    Every fashion brand owner needs to understand the intricacies of offline retail: how to place goods on a hanger or a shelf to attract a buyer. Many stylists help designers and showroom owners with this issue. The topic is very interesting and relevant for the fashion business. I asked Olga Pavlova to conduct a training masterclass for the club members. 
    I was impressed by the quality of Olga's presentation and the depth of her knowledge and understanding of sales psychology. As a bonus, she held a practical meeting for us in the showroom, where she showed how to place different groups of goods properly and how to consider colours and textures. Every detail in her hands matters and then leaves the impression we need. There are very few specialists of such a level in Ukraine. I recommend all entrepreneurs in the fashion industry whose products are presented offline to order an audit of their retail space, learn how to create a creative display window without a budget, as well as arrange employee training with Olga. 

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    Iryna Kuprash

    CEO of Fashion Club Ukraine (a business club for designers and stylists)

  • We implemented all the recommendations and were very pleased with the results.

    Olga Pavlova was recommended to me as a leading specialist in visual merchandising. I needed to train my showroom director and salespeople in the latest methods of attracting customers' attention. The task was to increase sales and loyalty of the store visitors. I am very grateful to Olga Pavlova for the training on displaying goods in my showroom. We implemented all the recommendations and were very pleased with the results.

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    Radionova Olga 

    Owner of OxyGen showroom (Kyiv)

  • I would not have been able to do this job on my own. I am very grateful for the fantastic result!

    My clothing brand was presented in one of the multi-brand stores in Dream Town. My request was to stand out from other brands. Olga coped with the task perfectly. She arranged things by colours, lengths, and textures, creating capsules. The racks with my things looked very organic and stylish. Each piece of clothing complements the other. Olya did a great job, quickly and, most importantly – professionally. I would not have been able to do this job on my own. I am very grateful for the fantastic result!

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    Markova Olga 

    Owner of the clothing brand Mar.O

  • We are happy with the cooperation and the results we have achieved: we have increased sales.

    During the period of cooperation with ARTLEVEL, we have ensured that the quality of merchandising services always remains at the highest level, and ARTLEVEL is a reliable partner with whom we always achieve our goals. 
    Our shoe boutique is very grateful to Olga Pavlova for the creative design of our display windows during several seasons. We are happy with the cooperation and the results we have achieved: we have increased sales, attracted customers' attention to our store, presented new collections of shoes, and received many compliments from customers and partners. We will be glad to work together in the future!

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    Shoe boutique Shabelski


CONTACTS

Start transforming your store today!

Ольга Павлова візуальний мерчендайзинг АРТЛЕВЕЛ
Ольга Павлова візуальний мерчендайзинг АРТЛЕВЕЛ
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Ольга Павлова візуальний мерчендайзинг АРТЛЕВЕЛ